ChannelMARK offers a myriad of flexible program options to fit the specific needs of Sage Partners. C&S still provides the Traditional Turnkey Lead Generation Program because this type of Lead Generation Model fulfills the needs of certain partners. We have created additional marketing programs based on recent partner feedback.

Outbound telemarketing is an effective and successful tool to building a productive pipeline of immediate and future potential leads. There are many ways to leverage telemarketing, including on a standalone/ongoing basis or integrated into your existing marketing plan. The benefits of telemarketing program include not only the generation of immediate leads, but also develops a bucket of warm prospects for continued nurturing and increases the awareness of your company name, solutions and services you provide. One of the keys to successful marketing and selling is to understand your prospects pain points and offer a solution that fits at the right time. Telemarketing is a cost effective way to achieve these goals.

ChannelMARK supports the following Sage solutions: Sage MAS 90, Sage MAS 500, Sage AccPac, Sage Pro ERP, Sage Abra, Sage Timberline Office, and Sage CRM.

Sage has simplified the payment process and minimized the investment responsibility for the partners. Partners will be responsible for their percentage of the funding.

• Easy to Use Process
• Partner responsible for their commitment only. Sage takes care of the remaining balance up front.
• No longer time consuming and waiting to re-invoice
• Co-Marketing Funding percentages may vary dependent upon your specific Sage Partner Status
• Pre-approval is waived for all Marketing Assistant packages

Partner’s Payment for their portion of the investment must be received by Colwell & Salmon prior to Campaign launch date. Payment can be made either via credit card or company check.

The cost of each marketing program will vary. Depending on the option chosen the program will include list procurement, representative's training, generation of qualified leads/appointments/registrations, lead fulfillment, call guide consultation, confirmation e-mail, a web based activity report, anecdotal marketing information, and an updated database.

Second quarter 2006 enrollment is open. Enrollment for ChannelMARK marketing campaigns will remain open through the end of the quarter. However, we encourage partners that are interested in engaging with us to enroll as early as possible to receive leads and complete their programs in the current quarter.

The program duration is contingent on several factors, including the option selected, the number of program participants, and the desired time frame designated by each channel partner. As a general guideline, please assume that Colwell & Salmon will stagger the telephone marketing initiative for each channel partner over the course of the entire calendar quarter (January - March; April - June; July - September; October - December).

Your specific campaign will be conducted during the respective calendar quarter. If you have special requirements, please directly contact Colwell & Salmon, who will try to accommodate your request.

In the event a partner disputes a lead generated from the C&S Lead Generation Program, C&S will re-qualify or replace the lead based on the following conditions:

- All lead disputes must be communicated in writing to C&S within fifteen (15 ) business days from date lead was generated and passed to partner. All disputes must include clearly outlined reason(s) for dispute.

A lead could be deemed unqualified if:

• It is determined that the prospect lead criteria falls outside the documented lead qualification criteria as stated under Lead Definitions in the CM Program Authorization Form.
• The lead criteria documented on the lead is viewed as inaccurate after partner speaks with the prospect (i.e., prospect not looking to purchase within 12 months, prospect has not agreed to speak with a partner within 30 days)
• More than 5 attempts have been made by partner to further qualify lead with no success.

*Specific call attempts with initiator name, dates and times must be documented by partner and provided back in order for C&S to qualify for re-qualification or replacement leads.

C&S will either requalify / record all re-qualification calls to validate lead meets with lead criteria set forth in program definitions or replace the lead in question. C&S will determine on a case by case basis to either schedule an actual follow up appointment with the prospect and partner for follow on pursuit or offer a warm transfer intro call with prospect, partner and C&S. C&S will schedule a set time/day for 3-way transfer call to take place for smooth transitioning of lead from C&S to partner.

C&S will replace disputed leads within three weeks of determining an invalid lead.

The standard criteria for list purchases is as follows:
Sage MAS 90: $5 million; $100 million in annual revenue;
SIC codes*: 24-39, 42, 50-52, 57, 58, 65, 73, 80, 83 and 87.
Sage MAS 500: $10 million - $1 billion in annual revenue;
SIC codes*: 24-39, 42, 48, 50, 51, 61-67, 73, 80, 83 and 87.
* With the exception of SIC codes: 07, 15-17, 20, 28 65, 67, 79-84, 86, 87, 91-99.

Colwell & Salmon has experience with a variety of list companies and will perform an in-depth analysis of various list sources to determine those that are providing the best results in various markets. Dun & Bradstreet will be one of the list suppliers utilized as historically, we have seen good results from this source.

Not all lists are perfect, but C&S will work quickly to avoid and minimize time spent on nonviable records. All lists will be de-duped against Sage Software's existing customer, prospect, and channel partner lists.

The list will include one contact per company. When initiating the call, Colwell & Salmon's representatives will determine the appropriate decision-maker.

The target contacts will vary depending on the type of campaign and solution being marketed.

Yes. Upon completion of your campaign C&S will forward your list, in Excel format, with all data updates/intelligence captured during the campaign.