Welcome to ChannelMARK

Appointment Setting Campaign
Cost: $3,000 Package Code: F1

Minimal risk and time investment required
All appointments will include detailed notes regarding Prospect’s current environment, pain points, sales cycle stage along with standard contact information
Confirmation e-mails sent to all parties upon generation of appointment

Take advantage of C&S’ Appointment Setting Campaign and receive a set number of appointments with qualified prospects looking for solutions across a myriad of Solution Areas including MAS90, MAS500, ACCPAC, ABRA, Timberline and CRM.

4 - 7 appointments generated, depending on solution being marketed.

Partners interested in learning more about this program or have questions, email Anthony Boucaud, Channel Partner Specialist, at sage@colwell-salmon.com or call 877.497.6570.
Click here to download the White Paper.
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Custom Telemarketing Campaign
Cost: $2,841 Package Code: E1
Cost: $5,119 Package Code: G1

Partner sets lead criteria and solution to market
Options available across MAS, ACCPAC, CRM, Timberline and Abra
Includes up to 3 Touch Points:

Phone Based – Outbound Call
Web based email attaching Prospect /Solution/Offer Information
“Next Steps” confirmation email setting expectations for following on call, "thank you for your time", on all leads

This campaign option is a viable choice for partners who are looking for a flexible campaign option, and to build a strategic pipeline of immediate and future needs. Partner’s offers or incentives can be easily integrated into campaign.

Campaign Elements Included:

Prospect List Procurement, Campaign Management, Call Guide/Campaign Set Up, Real Time Lead Distribution and Campaign Reporting. The number of leads projected established based on documented lead criteria and solution being marketed.

	Option 1	Option 2
Total Campaign Cost	$2,841	$5,119
List Size	500	700
# of Attempts per Record (approximate)	2	3
# of Call Attempts	1,000	2,100
Decision Makes Discovered/Verified	√	√
Typical lead conversion rate from list = 1% - 4%
Prospect Intelligence Gathered (Pain Points, Current Environment)	√	√
Additional Opportunities uncovered for further cultivation by Partner or C&S	√	√

User Conference Promotion Campaign
Cost: $1,486 Package Code: C2

Provide us with your user list and we’ll contact your existing user to increase interest
Boost attendance to upcoming User Conference

If you have an upcoming User’s Conference scheduled, C&S can increase awareness of the event and drive your User’s to attendance. Simply provide C&S with your list, and we will contact your audience to increase awareness and attendance. Pricing may be customized to support your audience list size.

Campaign Elements Included:
Campaign Management, Web Based Services, Call Guide/Campaign Set Up, Real Time Activity and Campaign Reporting.

Total Campaign Cost	$1,486
List Size	250
# of Attempts per Record (approximate)	2
Total Number of Call Attempts	500
Email Touch Point (User Conference Information)	√
Confirmation Email Sent upon Registration	√
Decision Makers Discovered/Verified	√
Prospect Intelligence Gathered	√

Event Boost/Registration Campaign
Campaign Cost: $2,525 Package Code: E3

C&S to contact prospects to promote awareness and drive attendance to upcoming seminar or webinar events.
Target audience is 500 contacts.
C&S will register interested parties via designated registration url, send confirmation emails, followed by wake up calls 2 days prior to event.

Campaign Elements Included:
Prospect List Procurement, Campaign Management, Web Based Services, Call Guide/Campaign Set Up, Real Time Activity & Campaign Reporting.

Campaign Costs:	$2,525
List Size	500
# of Attempts per Record (approximate)	2
Total Number of Call Attempts	1,000
Email Touch Point (Event Information)	√
Confirmation Email Sent upon Registration	√
Decision Makers Discovered/Verified	√
Prospect Intelligence Gathered (not Interested Analysis)	√

Sage Summit Marketing Campaign
Campaign Cost: $1,632 Package Code: D3-EMTM

Build customer loyalty and credibility with your clients.
C&S will reach out to your client base to promote Sage Summit on your behalf.
Minimal Time Investment – Send us your client list and we’ll take it from there!
C&S will drive awareness and boost attendance to Sage Summit.
Leverage your Sage Co-op Funds.

This marketing option is a good fit for partners considering investing in an upcoming web based or drive to event. C&S will procure a prospect list using agreed to criteria and launch an outbound event boost calling effort to drive awareness and attendance at your event. Campaign Elements Included:
Campaign Management, Web Based Services, Call Guide/Campaign Set Up, Real Time Campaign Reporting (email and calling tactics to track ongoing activity and response rate).

Campaign Costs:	$1,632
List Size	250
# of Attempts per Record (approximate)	2
Total Number of Call Attempts	500
Email Blast to Client List	√
Follow up Calls to Client List	√

Click here to download the Sage Summit Marketing Campaign white paper.

Partners interested in learning more about this program or have questions, email Anthony Boucaud, Channel Partner Specialist, at sage@colwell-salmon.com or call 877.497.6570.
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Drip Marketing
Campaign Cost: $4,500 (Over 3 Months) Package Code: DR1

Developed for Partners with a need for ongoing, specified qualified leads and nurturing throughout the year
Easily integrated with Partner’s existing Marketing Tactics
Program Flexible – Start / Stop based on Partner Needs and Bandwidth
Available across all Sage Solutions
One monthly fee, Partner elects months/timeframes to launch
Must commit to minimum 3 months, spread over 3-6 months
Includes minimum of 3 Touch Points to Prospect
- Phone Based
- Web based email attaching Prospect /Solution/Offer Information
- Courtesy Confirmation email setting expectations for following on call, thank you for your time

Campaign Elements Included:
Prospect List Procurement, Campaign Management, Call Guide/Campaign Set Up, Real Time Lead Distribution and Campaign Reporting, and minimum number of leads based on lead criteria established by Partner(s)and solution being marketed.

Monthly Budget:	$1,500
Investment over 3-6 Months:	$4,500
Projected Number of Leads Per Month	2-4
Total Projected Number of Leads	6-12
Decision Makers Discovered/Verified	√
Prospect Intelligence Gathered (Pain Points, Current Environment)	√
Additional Opportunities uncovered for further cultivation by Partner or C&S	√

Integrated Direct Mail / Outbound Telemarketing
Cost: $3,076 Package Code: E4
Cost: $5,408 Package Code: G3

Customizable in support of solution/event focus and number/type of prospects targeted.
Multiple Touch Points included *dependant on type of campaign selected:

Touch 1:      Direct Mail
Touch 2:      Outbound Call
Touch 3:     Email Touch Point (Partner Information/Partner Offer)
Touch 4:     Email Touch Point (Next Steps Confirmation email)
Touch 5:      Follow Up Call

This marketing campaign option is designed for partners looking to invest in an integrated, multi- touch campaign that includes direct mail, email and outbound touch points in support of their events.

Campaign Elements Included:
Prospect List Procurement, Campaign Management, Web Based Services, Call Guide/Campaign Set Up, Real Time Activity & Campaign Reporting, Outbound event boost/registration/follow up services to include email/phone. Direct Mail Services dependent on option selected.

Postcard Mailing (4.25 x 5.5 Full Color / 2 sided)	Option 1	Option 2
Campaign Costs:	$3,076	$5,408
List Size / Quantity	500	1,000
# of Attempts per Record (approximate)	2	2
Total # of Call Attempts	1,000	2,000
Multiple phone /email touch points	√	√
Decision Makers Discovered/Verified	√	√
Prospect Intelligence Gathered	√	√
Additional Opportunities uncovered for further cultivation by Partner or C&S	√	√

DM Postcard Pricing includes content creation and planning, data processing, printing, mailing services, taxes and postage.
Campaign Costs may be adjusted in the partner elects to increase # of pieces, customize layout and increase call attempts.

Pre and Post Event Promotion
Cost: $7,357 Package Code: G2

Schedule your event, we’ll handle the promotion!
Customizable in support of solution focus for your upcoming event.
Includes integrated, multiple touch points to Prospect:

Touch 1:      Outbound Boost Call
Touch 2:      Email, with attached event information or
                    Confirmation Email
Touch 3:     Follow Up Call, as needed
Touch 4:     Reminder Call, 2 days prior to event, reconfirming
                    interest/logistics
Touch 5:     Post Event Follow Up Call to confirm interest/establish
                    lead
Touch 6:      Courtesy Lead Confirmation Email

This marketing option is a good fit for partners considering investing in an upcoming web based or drive to event. C&S will procure a prospect list using agreed to criteria and launch an outbound event boost calling effort to drive awareness and attendance at your event. In addition, outbound calls will be placed to all registrants and attendees to produce qualified leads immediately following the event.

Campaign Elements Included: Prospect List Procurement, Campaign Management, Web Based Services, Call Guide/Campaign Set Up, Real Time Activity & Campaign Reporting, Outbound event boost/registration/follow up services to include email/phone.

Campaign Costs:	$7,357
List Size	1,000
Email Touch Point (Agenda)	√
Phone based Confirmation Calls 2 days prior to Event	√
Confirmation Email Sent upon each Registration	√
Post Event Follow Up Lead Generation Calls – Post Event	√
Decision Makers Discovered/Verified	√
Prospect Intelligence Gathered / Not Interested Analysis	√
Additional Opportunities uncovered for further cultivation by Partner or C&S	√


	Marketing Program Options We have many marketing options from which to choose. Click on the items below to view additional information. Telemarketing: Lead Generation • Appointment Setting Campaign • Custom Telemarketing Campaign • Drip Marketing Telemarketing: Event Management • Event Boost/Registration Campaign • Pre and Post Event Promotion • Sage Summit Marketing Campaign • User Conference Promotion Campaign Integrated Campaigns: • Integrated Direct Mail & Outbound Telemarketing * Pricing applies to US Partners only, if you are an International or Canadian Partner, C&S will price out your selected marketing option on a custom basis as list pricing will vary.


	Programs for SBD Certified Consultants We have several marketing options that developed specificially for SBD Certified Consultants. Please click here to review these options.