Welcome to ChannelMARK

Custom Telemarketing Campaign
Cost: $2,841 Package Code: SBD-ITEC

Partner sets lead criteria and solution to market
Options available across MAS, ACCPAC, CRM, Timberline and Abra
Includes up to 3 Touch Points:

Phone Based – Outbound Call
Web based email attaching Prospect /Solution/Offer Information
“Next Steps” confirmation email setting expectations for following on call, "thank you for your time", on all leads

This campaign option is a viable choice for partners who are looking for a flexible campaign option, and to build a strategic pipeline of immediate and future needs. Partner’s offers or incentives can be easily integrated into campaign.

Campaign Elements Included:

Prospect List Procurement, Campaign Management, Call Guide/Campaign Set Up, Real Time Lead Distribution and Campaign Reporting. The number of leads projected established based on documented lead criteria and solution being marketed.

Total Campaign Cost	$2,841
List Size	500
# of Attempts per Record (approximate)	2
# of Call Attempts	1,000
Decision Makes Discovered/Verified	√
Typical lead conversion rate from list = 1% - 4%
Prospect Intelligence Gathered (Pain Points, Current Environment)	√
Additional Opportunities uncovered for further cultivation by Partner or C&S	√

Partners interested in learning more about this program or have questions, email Anthony Boucaud, Channel Partner Specialist, at sage@colwell-salmon.com or call 877.497.6570.
Click here to download the White Paper.
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Integrated Direct Mail / Outbound Telemarketing
Cost: $3,076 Package Code: SBD-ITDMTC

Customizable in support of solution/event focus and number/type of prospects targeted.
Multiple Touch Points included *dependant on type of campaign selected:

Touch 1:      Direct Mail
Touch 2:      Outbound Call
Touch 3:     Email Touch Point (Partner Information/Partner Offer)
Touch 4:     Email Touch Point (Next Steps Confirmation email)
Touch 5:      Follow Up Call

This marketing campaign option is designed for partners looking to invest in an integrated, multi- touch campaign that includes direct mail, email and outbound touch points in support of their events.

Campaign Elements Included:
Prospect List Procurement, Campaign Management, Web Based Services, Call Guide/Campaign Set Up, Real Time Activity & Campaign Reporting, Outbound event boost/registration/follow up services to include email/phone. Direct Mail Services dependent on option selected.

Postcard Mailing (4.25 x 5.5 Full Color / 2 sided)
Campaign Costs:	$3,076
List Size / Quantity	500
# of Attempts per Record (approximate)	2
Total # of Call Attempts	1,000
Multiple phone /email touch points	√
Decision Makers Discovered/Verified	√
Prospect Intelligence Gathered	√
Additional Opportunities uncovered for further cultivation by Partner or C&S	√

DM Postcard Pricing includes content creation and planning, data processing, printing, mailing services, taxes and postage.
Campaign Costs may be adjusted in the partner elects to increase # of pieces, customize layout and increase call attempts.

SBD Marketing Program Options

We have several marketing options that developed specificially for SBD Certified Consultants. Click on the items below to view additional information.

Custom Telemarketing Campaign
Integrated Direct Mail & Outbound Telemarketing

* Pricing applies to US Consultants only, if you are an International or Canadian Consultant, C&S will price out your selected marketing option on a custom basis as list pricing will vary.


	Marketing Program Options Not an SBD Certified Consultant? Visit our Program Descriptions page to view all other Program Options.